Google Business Profile Checklist: 5 Quick Fixes to Improve Local SEO

Are you a local business owner struggling to attract customers online? Ever wondered why your competitors dominate local search results?

Your Google Business Profile (GBP) could be the key to unlocking better visibility. When properly optimised, GBP helps your business appear in local searches, on Google Maps, and in front of potential customers at the right moment.

The good news? You don’t need a complete SEO overhaul to see results. By making a few quick fixes, you can improve your ranking, attract more customers, and maximise your local presence.

Let’s dive into five essential GBP fixes that can boost your local SEO today.

1. Set Up and Optimise Your Core Business Information

Your Google Business Profile is only as effective as the information it provides. Inaccurate details can confuse potential customers and hurt your search rankings.

✅ Ensure your business name, address, and phone number are accurate and match your website

✅ List your website URL, business hours, and service areas

✅ Choose the right primary category that best describes your business

✅ Use secondary categories if you offer multiple services

✅ Craft a concise and engaging business description that highlights what makes you unique

A well-optimised GBP ensures customers get the right information at a glance, boosting your credibility and improving your chances of appearing in search results.

2. Add High-Quality Photos and Videos

People trust businesses they can see. Profiles with photos get more clicks, calls, and direction requests than those without.

✅ Upload clear, high-resolution images of your storefront, team, and work

✅ Add photos of your products, services, or completed projects

✅ Include short videos showcasing your business in action

✅ Regularly update your gallery to keep your profile fresh

✅ Avoid using stock photos—authenticity builds trust

A well-maintained visual gallery makes your business look more professional and inviting, increasing engagement and conversions.

3. Encourage and Respond to Reviews

Customer reviews are one of the strongest trust signals for local businesses. A well-reviewed business is more likely to attract new customers and rank higher in search results.

✅ Ask satisfied customers to leave a review after a service

✅ Make it easy by providing a direct review link

✅ Respond to every review—thank happy customers and professionally address concerns

✅ Avoid fake reviews—Google penalises them

✅ Highlight top reviews on your website and social media

A business that actively engages with reviews shows credibility and commitment to customer satisfaction.

4. Use Google Posts

Google Posts allow you to share updates, promotions, and events directly on your profile. This keeps your listing active and engaging while providing useful information to potential customers.

✅ Post about special offers, seasonal promotions, or business updates

✅ Share recent projects or behind-the-scenes content

✅ Keep posts short, clear, and action-driven

✅ Include high-quality images or videos to capture attention

✅ Post regularly to keep your profile active and boost engagement

Consistently using Google Posts helps your business stand out and provides another way to connect with local customers.

5. Link Your Website and Social Media Profiles

Your Google Business Profile is a powerful tool, but it shouldn’t stand alone. Linking your website and social media accounts ensures customers can explore your business further and engage with you across multiple platforms.

✅ Add your website URL to drive traffic and improve search rankings

✅ Link to Facebook, Instagram, LinkedIn, or other relevant social profiles

✅ Ensure all links are correct and up to date

✅ Regularly post on social media and keep your website updated to maintain engagement

✅ Use Google Business Profile Insights to track how many visitors click through to your website from your profile

When customers see consistent branding and activity across platforms, it reinforces trust and encourages them to take action.

Conclusion

Your GBP is one of the most powerful tools for local SEO, but it’s only as effective as the effort you put into it. These quick fixes will help you rank higher, get more leads, and make a lasting impression on potential customers.

✅ Keep your business information accurate and up to date

✅ Choose the right category to maximise visibility

✅ Add high-quality photos to showcase your work

✅ Use Google Posts to stay relevant and engage potential customers

✅ Link your website and social media profiles to build trust and drive traffic

Your Google Business Profile is a powerful, free tool—but it works best alongside a well-optimised website. At Gonzcat Digital, we specialise in custom-coded, high-converting websites designed to help businesses generate more leads and maximise their online presence.

Want expert guidance on improving your online visibility? Book a free website audit and get personalised recommendations tailored to your business.

Frequently Asked Questions

How long does it take to see results from optimising my Google Business Profile?

Results vary, but many businesses notice improvements within a few weeks to a couple of months. The key is consistency—regular updates, new photos, and engagement with reviews help maintain visibility.

How often should I update my Google Business Profile?

At least once a month. Adding fresh content like new photos, posts, and responding to reviews signals to Google that your business is active, improving your local ranking.

What if someone has already claimed my business on Google?

You can request ownership of the profile through Google’s verification process. Visit the Google Business Profile Help Centre for step-by-step instructions.

How can I handle fake or negative reviews on my Google Business Profile?

While you can’t directly remove reviews, you can flag inappropriate ones for Google to review. Always respond professionally to negative reviews and try to resolve issues offline when possible. The way you handle feedback can improve your reputation and build trust with potential customers.

Want a customised strategy to improve your local SEO? Book a free website audit and get expert recommendations.