Top 3 Website Features Every Tradie Needs

Is your website actually helping you get more jobs—or is it just sitting there, collecting dust? If your website isn’t making it easier for customers to contact you, see your work, and trust your business, you might be losing jobs without even realising it.

A well-built website should work as hard as you do, helping to convert visitors into customers. The good news? You don’t need a complex, expensive site to make it happen. By ensuring your website has three essential features, you’ll build trust, attract more leads, and win more jobs.

Let’s break down the top three website features every tradie needs—and how to get them right.

1. Contact Form – Make It Easy for Customers to Reach You

Your website should be working 24/7 to generate leads, not just acting as an online brochure. A simple, well-placed contact form makes it easy for potential customers to get in touch—without the hassle of searching for your details.

✅ Place your contact form on key pages like the homepage and services page

✅ Keep it short—ask for name, phone, email, and a brief message

✅ Use a clear call-to-action like “Get a Free Quote” or “Request a Callback”

✅ Ensure it works on mobile, where most users will find your site

✅ Set up email notifications so you never miss an inquiry

A well-optimised contact form removes friction for potential clients and increases the chances of turning website visitors into paying jobs.

2. Before-and-After Photos – Build Trust by Showcasing Your Work

Customers want proof that you can deliver quality work before they hire you. High-quality before-and-after photos give them that confidence, showing the transformation you bring to each project.

✅ Take clear, well-lit photos of completed jobs

✅ Capture different angles to highlight the details

✅ Add a short description of the work done (e.g., “Rewired this home to meet new safety standards”)

✅ Display photos prominently on your homepage, services page, and testimonials section

✅ Upload them to your Google Business Profile and social media for extra visibility

A strong visual portfolio reassures potential clients that you’re the right person for the job—and helps convert website visitors into leads.

3. Testimonials – Let Happy Clients Prove Your Value

Word-of-mouth is one of the most powerful ways to win new business. Online testimonials work the same way—showcasing real experiences from satisfied customers and building trust with potential clients.

✅ Ask happy clients for a short testimonial after completing a job

✅ Display testimonials prominently on your homepage and service pages

✅ Include the customer’s name and location (with permission) for added credibility

✅ Add video testimonials if possible—they are even more persuasive

✅ Showcase reviews from Google, Facebook, and other platforms on your website

When potential clients see proof that others trust your work, they’ll feel more confident in choosing you. A strong collection of testimonials can set you apart from competitors and make your website work harder for your business.

Conclusion

Your website should be your hardest-working tool, helping you win more jobs and convert visitors into paying customers. Without the right features, you could be losing leads to competitors who make it easier for potential clients to trust and contact them.

✅ A contact form ensures customers can reach you easily

✅ Before-and-after photos showcase your skills and build credibility

✅ Testimonials prove your value and increase trust with new clients

If your website is missing any of these, it might be costing you jobs. A professional, well-optimised site helps you stand out and turn more visitors into leads.

Want a website that works as hard as you do? Book a free website audit and find out how to improve your online presence today!

Frequently Asked Questions

1. Why is a contact form better than just listing my phone number?

A contact form allows potential clients to reach you anytime, even outside business hours. It also helps collect important details upfront, making follow-ups easier.

2. How many before-and-after photos should I add to my website?

At least 3–5 high-quality examples across different services you offer. Regularly updating your gallery keeps your site fresh and engaging.

3. Do testimonials really make a difference?

Absolutely! 92% of customers read online reviews before making a decision. Featuring positive testimonials builds trust and helps convince new clients to choose you.

4. What if I don’t have client testimonials yet?

Start by asking happy past customers for feedback. Even short reviews can be powerful. If you’re new, showcase case studies or before-and-after results instead.

5. How can I update my website to include these features?

If you’re comfortable with DIY, platforms like WordPress or Wix offer easy-to-use tools. But for a professional, high-converting website, it’s best to hire an expert.

Need help upgrading your website? Book a free website audit to see where you can improve and attract more clients!