5 Website Mistakes That Cost You Customers (And How to Fix Them)

📢 88% of visitors won’t return after a bad website experience.

That’s a direct hit to your bottom line.

The good news? These website mistakes are easy to fix once you know what to look for.

Let’s break down 5 common website blunders that might be driving customers away—and how to fix them fast.

1. Sluggish Loading Speed 🚀

In today’s fast-paced digital world, even a 1-second delay can cause a 7% drop in conversions. A slow website frustrates visitors, lowers engagement, and hurts your search rankings—making it harder for potential customers to find you.

How to Fix It:

✅ Compress images (use WebP format for faster loading)

✅ Minimise unnecessary code & plugins

✅ Upgrade your hosting for better performance

✅ Run a speed test with Google PageSpeed Insights

2. Lack of Mobile Responsiveness 📱

More than 50% of website traffic comes from mobile users. If your site isn’t mobile-friendly, visitors struggle to navigate, get frustrated, and leave. Worse, Google ranks mobile-friendly sites higher, meaning an unoptimised site can hurt your visibility.

How to Fix It:

✅ Use a responsive design that adjusts to different screen sizes

✅ Test your site on multiple devices (phones, tablets, desktops)

✅ Optimize buttons & menus for touch navigation

✅ Run Google’s Mobile-Friendly Test

💡 Not sure if your website works on mobile? Let’s check it for you. Get a free website audit.

3. Unclear Call-to-Action (CTA) 🎯

If visitors don’t know what to do next, they won’t take action. A missing or vague CTA is like a store with no price tags—customers leave confused.

How to Fix It:

✅ Use action-driven buttons (e.g., “Get Your Free Quote Now”)

✅ Make CTAs stand out visually (bold colours, large buttons)

✅ Place CTAs strategically (above the fold + throughout the page)

✅ A/B test different CTA styles to see what works best

4. Poor Design and Navigation 🧭

A confusing website is like a maze-like shop floor—frustrating, overwhelming, and easy to abandon. Bad design makes businesses look untrustworthy and drives customers away.

How to Fix It:

✅ Simplify your navigation menu (no more than 5–7 key links)

✅ Use whitespace effectively to reduce clutter and improve readability

✅ Ensure consistent branding across all pages

✅ Make your site structure intuitive—visitors should find what they need in 3 clicks or less

5. Lack of Contact Information or Lead Capture 📞

If potential clients can’t reach you easily, they’ll go elsewhere. It’s like having a shop with no staff—who’s going to help your customers?

How to Fix It:

✅ Display your contact info clearly (phone number, email, address)

✅ Add contact forms to key pages (homepage, services, contact page)

✅ Consider live chat for instant responses

✅ Link your social media profiles as alternative contact options

Conclusion: Fix These Mistakes & Get More Customers 🚀

Your website should work for you, not against you. By fixing these five common mistakes, you’ll keep more visitors, increase leads, and grow your business.

If you’re not sure where to start, take a few minutes to review your site today—even small improvements can make a big difference.

Frequently Asked Questions

1. How long does it take to fix these website mistakes?

Some fixes (like updating contact info) take minutes, while others (like improving load speed) may take a few days. Most improvements can be made within 1–2 weeks.

2. Will fixing these issues improve my search engine rankings?

Yes! Google prioritises fast, mobile-friendly sites with good user experience.

3. How much does it cost to fix these issues?

Some fixes are free (like optimising images), while others may require professional help depending on the complexity of your website.

4. Can I fix these problems myself if I’m not tech-savvy?

Some issues (like updating your CTAs or adding a contact form) are DIY-friendly. More technical fixes (like speed optimisation) might need a web designer’s help.

5. How often should I audit my website for these issues?

A quick check every 3–6 months keeps your site running smoothly.